Mar 08, 2017 • 4 min read
The English Premier League has well and truly infiltrated Southeast Asia, with 38% of its viewers hailing from the Asia and Oceania region, four of the 20 clubs displaying Southeast Asian companies as their main shirt sponsors and a host of lucrative, and sometimes curious, commercial deals. Here, we look over some of the most notable business ties that the league has in Southeast Asia, ranging from an obscure snack food to a $36.7m training kit sponsorship.
By
Euan Black and Logan Connor