Southeast Asia • STORY OF THE DAY • Mar 08, 2017 • 4 min read

Top five: English Premier League partnerships in Southeast Asia
By
Euan Black and Logan Connor
• Mar 08, 2017
The English Premier League has well and truly infiltrated Southeast Asia, with 38% of its viewers hailing from the Asia and Oceania region, four of the 20 clubs displaying Southeast Asian companies as their main shirt sponsors and a host of lucrative, and sometimes curious, commercial deals. Here, we look over some of the most notable business ties that the league has in Southeast Asia, ranging from an obscure snack food to a $36.7m training kit sponsorship.