Southeast Asia • STORY OF THE DAY • Sep 12, 2012 • 2 min read
E-commerce: Say it with social gifting
By
Southeast Asia Globe
• Sep 12, 2012
Given the growing penetration of smartphones, social networks and the advancements of mobile payment technology in Southeast Asia, social gifting could be about to take the region by storm, according to Brian Riley of CEB TowerGroup, a consumer financial monitor. Warm tidings: Heinz’s ‘Get Well Soup’ campaign allowed users…