September 2009: SEA Globe poll compiled by Indochina Research

Media choices in Cambodia

Southeast Asia Globe
September 1, 2009

Media choices in Cambodia

This survey monitors the media consumption habits among the general consumer population in key markets across Cambodia. It is a useful tool to help managers make informed decisions about a rapidly developing market.
Newspapers and magazine:

  • About 1 in 5 people claim to read newspapers, but only 1 in 3 read newspapers on a regular basis (at least once a week)
  • Local news, national security and homicide/crime reports are the most popular types of articles (newspapers)
  • At 73% magazine readership is high, but only 62% read on a regular basis (at least once a month)
  • Those living in Phnom Penh and in Kampong Cham read magazines more frequently than in other locations
  • Readership rate declines with age


  • Slightly more than 70% of people listen to radio
  • Listening to radio is a relatively common activity with 46% of people listening everyday
  • Radio is most commonly listened to at home or occasionally at a friends / relatives / neighbours’ house
  • There are three listening peak times: early morning (6am-8am), noon time (11.30am-1.30pm) and evening time (8pm-10pm)
  • The most popular programmes for these hours are news and song requests


  • TV viewership is universal across age, gender, education; nearly 100% of the population watch TV every day with 68% of them watching TV more than two hours per day
  • People are more likely to watch TV during the weekend when they have more free time
  • CTN dominates the airwaves across Cambodia with TV5 as the second most popular terrestrial channel in the market
  • In its first six months, MyTV has already made significant inroads in the TV market


  • Internet usage is very limited with 9.8% overall usage and up to 18.8% in Phnom Penh. The young people, who are better educated and often still studying, represent the core internet users
  • It is very clear that the key reasons for using the internet are primarily for browsing/searching information and emailing. More sophisticated usage is secondary
  • Usage is mostly outside home (internet cafés mainly) and in the morning during the weekend (8.30am-10am)

Source:     Methodology: N=1,100 household face-to-face interviews within a 25-km radius of the 5 major cities of Phnom Penh, Battambang, Siem Reap, Kampong Som and Kampong Cham. All respondents aged 15-50, no interview quotas. Fieldwork conducted in June 2009.


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