Life • STORY OF THE DAY • Dec 11, 2015 • 11 min read
Luxe lifestyle Luxury brands court Southeast Asia’s consumers
By
Dene Mullen
• Dec 11, 2015
The world’s most prestigious brands are working hard to attract the region’s swelling middle class. To achieve success, they must seek to understand the Southeast Asian consumer, create compelling digital content and offer unrivalled boutique experiences